12 week video course teaching small business owners how to create an EFFECTIVE online presence
No prior experience or technical skills needed!
Learn how to create a professional website optimised for mobile and the search engines. 
 Learn effective email & social media marketing strategies to Promote your business.
 This course will teach you everything you need to know and nothing that you don’t!
LIFETIME access to the course materials
SINGLE PAYMENT OF 
$495
Nothing more to to pay!
PAYMENT PLAN
four payments of only $145 each
+ 3 more monthly instalments of $145 each
(debited automatically) 
Here is What You'll Learn Inside:
Week 1 - Choosing a web host & setting up your hosting account
  1. What you should consider when choosing a web host? 
  2. See which web hosting company I recommend and use myself + get a special discount.
  3. Learn how to use cPanel to easily manage every single aspect of your hosting account.
Week 2 - Introduction to WordPress
  1. What is WordPress and why you should use it? 
  2. Installing WordPress + platform tour.
  3. Configuring basic settings.
  4. Adding pages and posts (and what is the difference?).
  5. Configuring Permalinks.
  6. Adding images and videos to your WordPress site.
Week 3 - Choosing a Theme (design template) for your website
  1. What is a WordPress theme and how it works?
  2. Where to find themes (both free and paid)?
  3. How to install and configure a theme?
Week 4 - Working with WordPress plugins
  1. What is a WordPress plugin and how it works?
  2. Where to find plugins (both free and paid)?
  3. How to choose the right plugin when there are several options?
  4. The plugins you must have on your website for security, social sharing and Search Engine Optimisation + installation and configuration.
Week 5 - Using Google Analytics & Optimising your website for Google and Bing
  1. Installing the free Google Analytics tool on your website.
  2. Verifying your website with Google & Bing.
  3. Submitting sitemaps and ensuring the search engines index your content as soon as it's published.
  4. Introduction to AdSense - Google's display advertising network. This is the quickest and easiest way to earn money from advertising on your site.
Week 6 - Setting up your business on Google Maps and
Apple Maps
  1. Getting your business to appear correctly on Google Maps (the most used online mapping service for smartphones).
  2. Getting your business to appear correctly on Apple Maps
    (the 2nd most used online mapping service & the default maps on iPhones & iPads).
Week 7 - Email Marketing
  1. How to ensure visitors to your website give you their email.
  2. Overview of my recommended email marketing services (a.k.a 'Autoresponders')
  3. Sending email broadcasts + setting up automated email marketing sequences.
  4. My recommended tools for creating Opt-in forms + setup and configuration.
  5. List 'hygiene'and other best practices to ensure your emails actually reach their intended recipients (instead of landing in the spam folder or blocked altogether). 
Week 8 - Enabling eCommerce on your website
  1. Overview of your eCommerce options.
  2. My recommended free tool if you only want to sell digital products and prefer to keep it simple.
  3. My recommended free tool to transform your website into a sophisticated and fully-featured online store.
  4. Basic setup and configuration of each tool.
Week 9 - Optimising your Facebook page for maximum exposure
  1. Recommended settings for your Facebook Page.
  2. Verifying your business page with Facebook.
  3. Making the most of the Facebook local business directory.
  4. Leveraging the audience of other Facebook pages to increase exposure for your own page (and your business!).
  5. How to effectively use Facebook groups to increase your exposure without being spammy.
Week 10 - Using Facebook advertising effectively to achieve measurable results
  1. Why Facebook ads are the best (and cheapest if done right!) form of paid advertising ever created!
  2. The right way to approach Facebook advertising (and what to avoid).
  3. The ad types available across Facebook and Instagram (which is owned by Facebook).
  4. What is the Facebook pixel and how to get it on your website?
  5. What is a custom audience and how you can use it?
  6. The magic of the 'lookalike' and how to use it best.
Week 11 - LinkedIn marketing for small business
  1. How to properly setup your personal LinkedIn profile for maximum visibility?
  2. How to use LinkedIn for lead generation?
  3. How to utilise LinkedIn groups?
  4. Should you create a company page for your business on LinkedIn and if so, how to do that?
Week 12 - The Power of Pinterest
  1. Why is Pinterest a social media platform like no other (in a good way!)?
  2. Why any 'visual' business must be on Pinterest?
  3. Why Pinterest & eCommerce are a match made in heaven?
  4. The benefits of verifying your website with Pinterest and how to do that?
  5. What are 'shared boards' and how best to use them to increase your exposure and traffic.
  6. How to sell your products directly on Pinterest using 'buyable pins'.
"I am not a ‘techie’ person at all, so I had someone build my website for me.

The problem with that as I later discovered, is that I really didn’t know how anything worked or how to change anything other than very simple text changes and it cost so much money to have somebody else do it for me.

I realised that I needed to learn how to do it myself and consider myself very fortunate to have been introduced to the Online Presence Accelerator Program.

If you are looking for something that is going to teach you the basics of how to set up a website from scratch, plus a whole lot more, then I cannot recommend this program highly enough.

It is completely self paced and takes you through each part of the process step by step. It was explained in a way that someone who knows absolutely nothing about websites, widgets or plugins, or even what the heck they are, could understand without too much trouble.

If I had a problem with anything, all I had to do was send an email and Michael was more than happy to help.

It is also comforting to know that if I need to change something and can’t remember how to (and it has already happened!), I can find the relevant module and go through it again, step by step.

Lastly, I think you will find it extremely difficult to find a course that is so much value for money. The investment that I made was minuscule compared to how much I know I would pay over time if I had to have someone make changes for me which I can now do myself."


Shari Ware - Personal Trainer, Sware by Fitness
Access to ongoing mentoring via a dedicated Facebook Group
Network with like minded small business owners and entrepreneurs who all have the same goal as you: leverage their online presence to grow their business.
I’ll also be there almost every day to answer any questions you may have and you’ll have access to this group for life even after completing the course.
20% discount on any of my services for 12 months
 from course completion
You’ll receive your discount coupon via email together with the first lesson and will be able to apply the discount towards any of my current services, as well as any new services I will introduce within the next year.
a full money-back guarantee applies if you’re unhappy for
whatever reason

You are totally backed by a 100% anytime satisfaction guarantee.

If you’re not entirely satisfied with the ‘Online Presence Accelerator’ program, simply request your money back and I’ll give you a refund no questions asked!

START BUILDING PROFESSIONAL ONLINE PRESENCE FOR YOUR BUSINESS TODAY!

No prior experience or any technical skills required.
You CAN do this!

SINGLE PAYMENT OF 
$495
  • 12 easy to follow video lessons (one lesson unlocked per week to prevent overwhelm)
  • No more than 90 minutes a week to implement each lesson assuming you have no prior knowledge or experience (yes, really!)
  • Unlimited support throughout the course to maintain the momentum and make sure you don't fall behind.
  • Two great bonuses.
  • LIFETIME Access and ANYTIME money back guarantee
Nothing more to to pay!
PAYMENT PLAN:
four payments of only $145 each
  • 12 easy to follow video lessons (one lesson unlocked per week to prevent overwhelm)
  • No more than 90 minutes a week to implement each lesson assuming you have no prior knowledge or experience (yes, really!)
  • Unlimited support throughout the course to maintain the momentum and make sure you don't fall behind.
  • Two great bonuses.
  • LIFETIME Access and ANYTIME money back guarantee
+ 3 more monthly instalments of $145 each (debited automatically) 
© Michael Ginsburg | All rights reserved
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